LifeSearch is enabling partner brands to offer digital protection products to their customers supported by its advice-led offering.
The firm said this strategic evolution has been necessitated by increasing demand from the digital consumer and the exponential growth of digital embedded insurance.
LifeSearch has designed and built its new proprietary technology-led solution to help power the shift to embedded insurance by providing digital ecosystems with the necessary tools to make protection products a seamlessly integrated offering within their customer applications.
“Powered by LifeSearch” will enable partners to embed a suite of products via open APIs and end-to-end white label solutions.
Additionally, “Powered by LifeSearch” will give partners access to the established LifeSearch offering including tele-interviews for customer disclosure, pipeline management, underwriting expertise, complex risks, quality monitoring, retention and lapse management, plus customer care support, claims handling, trusts and more.
The partnership services, which include a range of buy-now, referral partnership, end-to-end or partial journey solutions, can also encompass LifeSearch’s established offering including expert tele-interviews for customer disclosure, pipeline management, underwriting expertise, complex risks, quality monitoring, retention and lapse management, plus customer care support, claims handling, trusts, and more.
Debbie Kennedy, chief executive of LifeSearch, said: “Our latest development is part of our ‘expert advice simply delivered’ proposition. It’s possible to embed “Powered by LifeSearch” into any protection journey – advice, guidance or execution only. From a full B2B2C offering for partners to access new customer and services or a simple referral solution to support your customer with protection expertise.
“Our ambition is to reach new markets by creating partnerships in sectors where protection is currently underserved, to ensure we can get more of the UK protected properly.”